AssetID: 55631869
Headline: **FREE TO USE** Madeline Argy Models Diet Coke's New Ultimate It-Girl Accessory 'The Canny Pack' At 'The Devil Wears Prada 2' Premiere
Caption: **EXCLUSIVE. FREE FOR EDITORIAL USE** It’s the most hotly anticipated film of the year - and the sequel fans have been demanding for two decades. But while the stars of “The Devil Wears Prada 2" delivered a high-end array of super-chic style at last night’s premiere, one unexpected red-carpet accessory stole the show. Modelled by influencer Madeline Argy, The Canny Pack is crafted from supple leather and designed to cradle a Diet Coke. The bespoke accessory was “masterminded” by James Holt, the iconic (and entirely fictional) designer from the first movie. According to Diet Coke, his triumphant return to the spotlight comes after a period of “deliberate reflection” on the summit of Mount Blanc. Stacy Jackson, VP of Coca-Cola Trademark, said: "Diet Coke has long occupied that coveted intersection where fashion meets culture, and The Devil Wears Prada 2 doesn't just build on an iconic legacy; it ignites a fresh, modern dynamism that inspires style ambition across discerning generations.”
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PersonInImage: Madeline Argy