AssetID: 54703828
Headline: UNCAPTIONED: Starbucks to Hire More Baristas, Slow Down Automation Plans
Caption: Starbucks to Hire More Baristas, Slow Down Automation Plans. Starbucks will boost hiring and scale back automation as part of a strategy to win back customers, CEO Brian Niccol announced Tuesday. The shift comes as the company grapples with falling sales and disappointing financial results. Niccol admitted that efforts to replace staff with machines hadn’t delivered as hoped. Since joining in September 2024, he’s expanded a staffing trial to about 3,000 stores this year. The company is also pausing the rollout of its Siren Craft System—technology launched in 2022 to streamline operations. While increasing staff will raise costs, Niccol said he’s betting that better service will drive future growth. Instructions: THIS VIDEO MUST NOT BE EDITED FOR LENGTH TO COMBINE WITH OTHER CONTENT
Keywords: Current Affairs & Politics,Starbucks,boost,hiring,baristas,scale back,automation,plans,CEO,Brian Niccol,company,falling sales,financial results,replace,staff,machines,Siren Craft system,technology,2022
PersonInImage: