AssetID: 54921975
Headline: UNCAPTIONED: Pop Mart Projects 350% Profit Surge Thanks to Viral Labubu Craze
Caption: Pop Mart Projects 350% Profit Surge Thanks to Viral Labubu Craze. Chinese toy giant Pop Mart says profits for the first half of the year are set to soar by over 350%, driven by booming demand for its hit product—the Labubu doll. The Beijing-based firm reported that revenues have more than tripled, helped by rising global recognition of the brand and tighter cost controls. Labubu dolls—quirky, elf-like figures with jagged teeth—have gone viral worldwide, sparking collector frenzy and long lines in stores. Pop Mart, now valued at over $40 billion, is also known for its "blind box" packaging, which keeps the toy’s identity hidden until opened, a tactic that’s drawn criticism for encouraging impulsive buying. Since their 2019 launch, Labubu dolls have helped Pop Mart expand rapidly with more than 2,000 stores and vending machines across the globe. Instructions: THIS VIDEO MUST NOT BE EDITED FOR LENGTH TO COMBINE WITH OTHER CONTENT
Keywords: Current Affairs & Politics,business,Chinese,toy,giant,store,vending machine,Pop Mart,projects,350%,profit,surge,viral craze,Labubu,revenues,Beijing,based,firm,quirky,elf-like,jagged teeth,worldwide
PersonInImage: