AssetID: 54457404
Headline: UNCAPTIONED: CNN Restructures with Layoffs and Bold Digital Shift
Caption: CNN Restructures with Layoffs and Bold Digital Shift. CNN announced 200 layoffs as part of a major restructuring focused on accelerating its digital business transformation. CEO Mark Thompson, in his boldest move since joining 18 months ago, aims to steer CNN towards digital-first platforms. Despite layoffs in the TV sector, CNN plans to hire new talent for digital roles, backed by a $70 million investment. “This is not about saving costs; we’re increasing investments,” said Thompson, emphasizing the pivot to digital. CNN’s ratings have dropped in the cord-cutting era, with significant viewership declines since Donald Trump’s presidency. The network is developing a video streaming product for all devices, though it won’t be a TV simulcast. New programming includes schedule changes for Wolf Blitzer, Jake Tapper, and Audie Cornish, alongside fresh shows. Subscription options for CNN.com and plans for lifestyle, weather, and sports products echo Thompson’s successes at The New York Times. Challenges remain, including reaching Trump supporters and recovering from recent legal and financial hits. Thompson envisions a gradual transformation, saying, “Our goal is to meet audiences where they are shifting.” Instructions: THIS VIDEO MUST NOT BE EDITED FOR LENGTH TO COMBINE WITH OTHER CONTENT
Keywords: CNN,Bold Digital Shift,Restructures,Layoffs,Investment,Announced,Digital Business,Transformation,CEO Mark Thompson,Television,Platforms,current affaris and politics
PersonInImage: