AssetID: 54898919
Headline: UNCAPTIONED: Amazon Prime Day to Boost U.S. Online Sales to $23.8 Billion
Caption: Amazon Prime Day to Boost U.S. Online Sales to $23.8 Billion. Amazon Prime Day is expected to drive U.S. online sales to $23.8 billion over 96 hours, marking a 28.4% increase from last year. Sales from July 8 to 11 will surpass last year's $14.2 billion, with shoppers seeking deep discounts on back-to-school items like electronics and apparel. Adobe Analytics calls the event "equivalent to two Black Fridays," with consumers using AI to find deals and kick off back-to-school shopping. E-commerce giants like Amazon, Walmart, and Target are competing by launching their own sales, with Amazon extending its event window to 96 hours. Shoppers are expected to trade up to higher-ticket items, including electronics and appliances, while seeking more affordable options in categories like home goods and groceries. Clothing is expected to see the biggest discounts at 24%, while electronics discounts will drop slightly to 22%, according to Adobe’s forecast. Sales of back-to-school essentials such as backpacks, lunchboxes, and computers are expected to surge, along with an increase in BNPL (Buy Now Pay Later) usage. Adobe’s forecast is based on data from 1 trillion retail website visits, covering 100 million products across 18 categories. Instructions: THIS VIDEO MUST NOT BE EDITED FOR LENGTH TO COMBINE WITH OTHER CONTENT
Keywords: Current Affairs & Politics,Amazon,Prime Day,U.S. online sales,Adobe Analytics,e-commerce,back-to-school,discounts,clothing,electronics,BNPL
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