AssetID: 54681031
Headline: Meghan, Duchess of Sussex admits original business name was a 'word salad'
Caption: The former actress introduced her lifestyle business as American Riviera Orchard last year, but later announced in February that she had changed the brand name to As Ever. During Tuesday's episode of her Confessions of a Female Founder podcast, Meghan explained to Highbrow Hippie co-founder Kadi Lee, that she had As Ever in mind three years ago, but the branding ideas evolved once Netflix came on as a partner in her business. ”I had secured As Ever as a name in 2022, and then as everything started to evolve last year…”
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