AssetID: 54445706
Headline: UNCAPTIONED: Will GTA 6 Usher in £80 Games? Industry Speculates on Rockstar's Pricing Strategy
Caption: Will GTA 6 Usher in £80 Games? Industry Speculates on Rockstar’s Pricing Strategy. A new report hints that Rockstar might price GTA 6 at $100 (£80) due to its massive development budget, Eurogamer report. Industry analyst Matthew Ball’s report claims there's “hope” that Rockstar will set a new benchmark for game pricing, similar to Take-Two’s move in 2020. The video game industry argues that higher prices, like £80/$100, could align with rising costs of creating AAA games. The 2020 release of PlayStation 5 and Xbox Series X/S saw average game prices climb to £70 in the UK, with premium editions costing even more. Niko Partners' Daniel Ahmad doubts the need for higher pricing, citing the recurring revenue Rockstar earns through GTA Online. Ahmad suggests that GTA Online’s profitability could allow Rockstar to maintain or lower GTA 6’s price, though he doesn’t expect them to do so. The analyst predicts that Rockstar will likely sell $100 editions with bonuses, reducing the necessity of raising base game prices. Former PlayStation chairman Shawn Layden warned that AAA game development is unsustainable, likening it to a "cathedral business" that has overextended. Layden believes the industry needs to rethink its pricing model to prevent further strain on developers and publishers. As fans await official pricing for GTA 6, the discussion highlights ongoing tension between development costs and consumer expectations. Instructions: THIS VIDEO MUST NOT BE EDITED FOR LENGTH TO COMBINE WITH OTHER CONTENT
Keywords: Gaming,Grand Theft Auto,80,100,Dollars,Pounds,AAA,Games,Industry,Rockstar,Increase,Price,Pricing,Strategy,Report,Development,Budget,Hope,Move,Playstation 5,XBox,Series X/S,Microsoft,Sony,GTA Online
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