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AssetID: 54685687

Headline: SPF: Why it is the most important step in your skincare routine

Caption: One of the most important parts of your skincare routine is sun protection, even when it's not sunny. Wearing SPF (sun protection factor) every day is essential to protect your skin from the sun's harmful ultraviolet (UV) rays, which can lead to sunburn, premature ageing and an increased risk of skin cancer.

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