AssetID: 54847179
Headline: UNCAPTIONED: Ford Says Buyers Care Less About Engines as EV Shift Grows
Caption: Ford Says Buyers Care Less About Engines as EV Shift Grows. Ford warns car buyers today care less about engine specs than they did 30 years ago. At a recent Bernstein conference, Vice Chair John Lawler pointed out that features like horsepower, displacement, and torque no longer define a vehicle. Now, buyers focus on design, infotainment systems, and safety technology, especially in the SUV-dominated market. As emissions rules tighten, automakers are downsizing combustion engines, leaving only niche high-performance models—like Toyota's GR Corolla—for enthusiasts. Lawler noted that hybrid powertrains, synthetic fuels, or hydrogen combustion might extend the life of internal combustion engines—but only for a while. The era when engines were a central selling point seems to be behind us. Instructions: THIS VIDEO MUST NOT BE EDITED FOR LENGTH TO COMBINE WITH OTHER CONTENT
Keywords: Motoring,Ford,car buyers,engine specs,EV shift,Bernstein conference,John Lawler,horsepower,displacement,torque,design,infotainment systems,safety technology,SUV market,emissions rules,downsizing engines,hybrid powertrains,synthetic fuels,hydrogen combustion,internal combustion engines,high-performance models,Toyota GR Corolla,selling point
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