AssetID: 55815697
Headline: UNCAPTIONED: U.S. Shoppers Spend $26.4 Billion During Amazon Prime Day
Caption: U.S. Shoppers Spend $26.4 Billion During Amazon Prime Day. U.S. shoppers spent more than $26.4 billion during Amazon Prime Day, up 9.3% from last year, according to Adobe Analytics. The four-day sales event saw strong demand for electronics, appliances, toys and personal care products. Analysts said shoppers were taking advantage of discounts while stretching tight household budgets. Many consumers also stocked up on back-to-school items, home goods and everyday essentials. Experts said higher tax refunds may have encouraged spending on more expensive purchases during the event. Despite higher overall sales, the average order value fell from $53.34 to $47.66, according to Numerator. Retail analysts said the figures suggest consumers remain cautious and are increasingly focused on finding the best deals. The results could signal retailers may need to keep offering deep discounts ahead of the holiday shopping season. Instructions: THIS VIDEO MUST NOT BE EDITED FOR LENGTH TO COMBINE WITH OTHER CONTENT
Keywords: Current Affairs & Politics,Amazon Prime Day,Amazon,U.S. consumers,retail,shopping,Adobe Analytics,discounts,spending,online shopping,inflation,holiday season,tax refunds,electronics,appliances,back-to-school,consumer spending
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